Go9Tro WIRELESS & GDPR
On May 25, 2018, the European Union's General Data Protection Regulation (GDPR) becomes officially operative. Being a world-renowned advertising platform, Go9Tro WIRELESS maintains its commitment to protect the privacy of its users and abide by the legislation of all regions we operate. We strive to deliver our advertising end-users (data subjects) the best experience. Thus, their personal data is processed under the "purposes of legitimate interests" as outlined in GDPR Article 6(1)(f). Additionally, such an approach helps us optimize investment for our advertising partners, fight against fraud, and reimburse our contractors and agents.
In order to give our partners, the accurate understanding of this transition's transparency, we have compiled this brief guide explaining how Go9Tro WIRELESS will fulfill its obligations under GDPR.
What is GDPR?
GDPR stands for the General Data Protection Regulation (EU) 2016/679, which is a European Union law governing privacy and data protection for all residents of the EU. The provisions of GDPR can be also applied to how data is processed and verified (more on that later) outside the European Union.
Generally speaking, the GDPR represents a new set of rules intended to empower the citizens of the European Union to control their personal information. In accordance with the applicable laws, users are authorized to access and modify their own data held by the companies, which includes data collection, ad tracking, surveys, cookies, location data, and every other bit of a user's "digital footprint". Users are also entitled to transmit their personal details to other organizations. The GDPR also enforces companies to determine their in-house data security policies.
Will Go9Tro WIRELESS operate in accordance with the GDPR?
Yes. Go9Tro WIRELESS will comply with all the GDPR requirements worldwide for all our users by the 25th of May, 2018. We are undertaking the steps necessary to prove that Go9Tro WIRELESS, as well as all our clients, advertising partners, agents, and contractors, abide by the provisions of GDPR. As a member of the Privacy Shield framework, Go9Tro WIRELESS ensures the ultimate level of protection for data transmitted to and from the European Union.
User privacy has been always our topmost priority. GDPR enables us to formalize our devotion to privacy within a solid legal background.
What is the impact of GDPR on Go9Tro WIRELESS?
Similarly, to the majority of advertising platforms, Go9Tro WIRELESS gathers user data in order to deliver relevant and targeted ads to mobile users. Moreover, our platform receives the data transferred to us through SDKs, RTB exchanges, tracking and attribution partners, and 3rd party data partners. Our attempts to comply with the provisions of GDPR have made it possible for us to streamline the data handling controls, clarify our relationships with data partners, and take the data subjects through an understanding and direct management of the way their personal information is used.